My Husband Has Gone to the City to Make More MoneyTranslation: "My husband has gone to the city to make more money, I hope he does not contract AIDS while he is there. But if he resists temptations then he can never bring AIDS back home. Sexual intercourse without proper precautions results in the spread of AIDS."
This poster depicts three Hindi women, dressed in traditional clothing, sitting on a rug. The central figure is of a young mother with a newborn baby tied closely to her body. The women are talking to one another. It can be inferred that they are discussing the possibility of a husband contracting AIDS while away from home. The poster cautions to use protection when having sex with strangers. The central theme in this poster is male infidelity and with it an increased risk of contracting HIV/AIDS. The subject matter and title is extremely relevant to the target audience, in this instance the families in rural parts of the country, as most men tend to earn their living by going to the cities, and usually remain in the city for fairly long periods of time. This theme exposes the vicious cycle of poverty. Away from their families due to lack of funds and paid vacations, these men turn to sex workers, and are likely to be infected by them. India has a fairly large percentage of female sex workers who are HIV-positive.
17.5 x 22.5 in / 45 x 57.5 cm
Design: S. Gosh, printing sponsored by East-West Committee, London for NGO-AIDS cell, Centre for Community Medicine, AIIMS, New Delphi, UNESCO/AIDSTHI workshop, Bihar, India
India, 1995
